in a Name?
Greek mythology, it is said that Zeus, king of
the gods, loved a mortal woman. When Hera, his
wife, discovered Zeus' infidelity she flew into
a jealous rage. To shield his lover, Io, from
Heras fury, Zeus used his power to turn
Io into a cow. But knowing Zeus plan, Hera
sent a tiny gadfly to tickle and torment the cow
and some would believe that, to this day, Io is
still being chased around by a nipping, pricking
1998, Gadfly magazine was created
to provoke readers to recognize the relevance
of art and culture. From the initial issue "Over
100 Films Thatll Change Your Life"
(January 1998), Gadfly has nipped
and pricked its readers with eclectic investigations
of culturally significant events and the individuals
behind them. Up until its last print issue, "The
Crucifixion of Lenny Bruce" (March/April
2001), Gadfly has continued to stand on
its own as a unique voice in the cultural wilderness.
Perhaps The Washington Post stated it best:
approach is refreshingits
a cultural magazine that fits into no identifiable
ideology. Its odd, eccentric and eclectic."
The Utne Reader, the nations leading
digest of alternative ideas, selected Gadfly
as the 1999 winner in the Cultural Coverage category
of its Eleventh Annual Alternative Press Awards.
"From James Dean to the I Ching and every
hip roadside stop in between," announced
Utne, "Gadflys stupendous
eclecticism makes this glossy bimonthly second
only to the Library of Congress as a warehouse
of American pop cultureand number one when
it comes to fun reading."
Gadfly Online picks up where the magazine left
offtranscending hype and spin to interpret
and challenge the legends, beliefs and assumptions
of a dynamic and a diverse culture by examining
its literature, music, film, politics and live
Gadfly Online, youll not only enjoy fresh
daily content, youll also have access to
provocative, full-length articles; music, book,
film and art reviews; cultural tidbits; on-site
updates on cultural happenings; access to archives
from past issues; weekly commentaries from some
of your favorite gadflies; and on-the-spot communication
with your favorite Gadfly writers and staff.
in print or on the web, it's still a great time
to be a cultural gadflyand to be reading
Gadfly. We hope you enjoy the new Gadfly Online.