The New York CMJ Music Marathon is run by, you guess it, CMJ: a heavy-hitting online and print publication that prides itself on having its finger on the pulse of modern music. The “Marathon” is more of a mile-long race where you have to chug a PBR every 400 meters. The group does a darn good job all things considered, amassing an intimidatingly long list of indie artists on the bubble of buzz. Thus, the festival is a wet dream for the contemporary fan and a porn shoot for the industry. Record labels, PR companies, and prominent blogs host showcases featuring their respectively supported up-and-coming artists. The orgy starts around noon everyday and goes on for a full week. I had it described to me the first day I got to New York as “South by Southwest, but more of a shit-show.” Cheers, Brooklyn.







