Forget
who you're going to vote for, just tell me
which side of the great Napster divide you're
on and I'll tell you who you are. There's
no middle ground with Napster. It's either: "You've
got to stop those online internuts! They're
stealing the artists' royalties! What they're
doing is illegal, so we're going to get a
bevy of overpaid legal hirelings to sue the
pants off all 40 million of them. If they
keep this up, they're going to make record
company executives obsolete, fer chrissakes!" Or
the "internut" point of view, which
is: "Free the artists from the corporate
work camps! Free the musicians! Free music
for the people!" (And if all else fails: "This
is the future, dude, get with it!")
On
the face of it, downloading songs you'd normally
have to pay for and burning your own CDs
would clearly seem to be stealing. Hey, this
stuff ain't free, kid. But radio is free
- what about that? Well, if you tape songs
off the radio, isn't that stealing, too?
When cassette recorders first came out back
in the '60s, record companies went into the
same hysterical tirades. "What's to
stop people taping entire albums?" they
said. "If this continues, no one will
buy records, the recording industry will
collapse, and the artists' children will
starve!" Thirty years before that, record
companies went ballistic over plain ol' radio.
They did! Why would people buy 78s if they
could hear music for free on the radio? And
bear in mind that the same lawyers who helped
the record companies jack the price of CDs
up to $18 (Don't tell me there isn't price
fixing in the recording industry!) are the
same jackals claiming that Napster promotes
theft.
Even
if you're not a musician or don't own a record
company, you could get yourself quite worked
up about this stuff, so I thought I'd talk
to someone who's actually in the thick of
the fray. Trever Keith is the lead singer
of Face to Face, a punk group whose current
tour is sponsored by Napster (as was Limp
Bizkit's earlier last year).
I
asked Trever if he wasn't concerned that
Face to Face fans might download their new
album, Reactionary, and burn their
own copies.
"First
of all, you've gotta remember that it's a
complete hassle to burn entire albums on
Napster," Trever told me. "When
you do a search to a bring up a band, you're
gonna get every song they've ever recorded!
And the songs are mixed up, based on which
users have those files on their computer.
So you have to sit there and go through every
song, decide what song is from what record
and then sequence them in the proper order.
What college kids are mainly using Napster
for is to make mixed CDs of their favorite
tunes by different artists. Which we've been
doing forever, ever since cassette tapes
were invented back in the Stone Age.
"Of
course, the ultimate concern to the record
industry isn't what's happening right now,
but what it could eventually mean for recorded
music. They're worried that the whole world
may turn over to a new system where no one
buys records anymore and everything is downloaded,
which, you know, sounds like science fiction
to me. In the end, people want a physical
product. With a nice picture on the cover.
They don't want the cheap copy burned from
your house."
I
ask Trever about Chuck D's point that MP3s
are the new radio. Radio, once (a long time
ago) used to be where you'd hear new music,
but with heavy-rotation Top 40, there aren't
a lot of stations playing new stuff. And
those that are, you probably can't pull in
on your dial.
"Even
if all the radio stations in the world played
only new music," says Trever, "there's
more music out there than time available.
There's only so much time in a day and only
so many slots available. The radio stations
are going to play the music that works best
for their advertisers and their formats.
Radio is not really designed for finding
and exploring new music. It's the classic
clash of art and commerce that has existed
ever since day one. The 'music business'
- when you say those two words together,
that's your clash between art and commerce
right there.
"The
internet, on the other hand, is a great place
to discover all kinds of music. Plus, on
the internet, you can find the radio stations
that are playing new stuff. The internet
is the last unconquered, untamed frontier.
There's no middleman. You interact directly
with your fans without going through a bunch
of talking heads or red tape."
I
ask him if he sees the punk ethic of Face
to Face and its dedication to the democratic
nature of the internet as coming from a similar
impulse?
"I
think it's very much the same thing. The
internet is kinda like the final frontier
in keeping a grass roots movement going.
What's important about what bands like us
are doing is that we try to keep the fans
first."
Face
to Face is so serious about internet freedom
that they actually let their fans choose
which songs (out of the sixteen or so they
posted on their website) should go on their
new album. Even if it meant that "Nullification," one
of Trever's favorite tracks, didn't make
the final cut. "Oh, well," he says, "our
fans probably know what we like better than
we do." Say, what?
The
Great Napster Divide is sort of like a shift
in the historical paradigm - a paradigm being
a shift in consciousness that distinguishes
one era from another - a radical change in
point of view. Burning at the stake (Middle
Ages) to burning the steak (late twentieth
century). Or the switch from LPs to CDs -
now there was a shift in the paradigm that
the record companies loved. What a scam!
How to get people to buy their record collections
all over again at three times what they paid
for the original LPs. And this time, of course,
they'd never scratch or break or wear out.
Yeah, right.
The
internet - for the moment - looks as if it
might shift the relationship between artists
and record companies, even permanently change
the way music gets distributed. It is ideally
suited for bringing music directly to the
listener without the ham-fisted interference
of greedy corporate SOBs and their rabid,
litigious lackies. But before we get ourselves
too riled up, it should be pointed out that
Napster, too, is a business. And while Napster
now looks like a heroic David battling the
lumbering, outdated Goliaths of the recording
industry, who knows if in twenty years they
won't have turned into the same sort of ruthless,
bumbling blood-suckers they are now fighting.
Whatever
you may read in the paper, I can tell you
right now that Napster and their friends
- in one form or another - are here to stay.
The funny thing about progress, folks - especially
in the last century or two - is its awesome inevitability.
Air travel! ATMs! Cable television! Pentium
3s! Palm pilots! Drive-thrus! This
is the USA, compadres. Whatever is
bigger, easier, cheaper, and above all faster ...
wins. Always.
So
all you Luddites out there in record company
land better get with the program. Sure, we
may miss clunky Royal typewriters and major
league baseball on weekday afternoons, but
guess what? They ain't coming back.
Check out Face To Face's website, www.facetofacemusic.com for
dates of their current tour and other interesting
stuff.